With bee propolis & xylitol. Since 1970. Natural. SLS-free. What makes a product natural and good? At Tom's, it includes how we make it. Cruelty Free: No animal testing or animal ingredients. I.P.S: We share every ingredient, its purpose, and its source at www.tomsofmaine.com. Sustainable practices are a priority in every aspect of our business. No artificial colors, flavors, fragrance, or preservatives. We strive to maximize recycled content and recyclability of our packaging. 5% (12 days) of employee time to volunteering. 10% of profits to human and environmental goodness. We believe what's inside matters. Our Stewardship Model guides every decision we make, ensuring that our ingredients, processing, and packaging meet our rigorous standards for being natural, sustainable, and responsible. To learn more about our Stewardship Model and what natural means at Tom's of Maine, visit www.tomsofmaine.com. With xylitol & propolis and the fresh flavor of peppermint. Brushing regularly with Botanically Bright helps whiten teeth (by removing surface stains), remove plaque, and freshen breath. It features an exclusive blend of botanicals, xylitol, a sugar-free sweetener derived from birch trees known to be a plaque acid reducer, and bee propolis, for a toothpaste that gives you a clean, healthy-mouth feel. Cool sweetness of peppermint freshens breath. No SLS, artificial preservatives, synthetic additives like phthalates or artificial flavors. Fluoride and paraben free. 1-800-For-Toms (367-8667). BPA-free tube. TerraCycle: Goodness = Less in landfills. Together with TerraCycle, Tom's of Main is doing all we can to keep packages out of landfills and give them a new life. Recycle Tom's of Maine and other packaging through the TerraCycle collection program and earn rewards for your favorite non-profit or school! Learn how to join our Natural Care Brigade at tomsofmaine.com/terracycle. Printed with soy ink. 100% recycled paperboard. Made in USA.