Tom's of Maine® Propolis & Myrrh Toothpaste with Fluoride Fennel. Since 1970. Natural. Fluoride-free. Antiplaque. Fresh breath, No artificial dyes or sweeteners. Net Wt 5.5 oz (155.9 g). What believe what's inside matters™ Our Stewardship Model guides every decision we make, ensuring that our ingredients, processing, and packaging meet our rigorous standards for being natural, sustainable, and responsible. To learn more about our Stewardship Model and what "natural" means to Tom's of Maine, visit our website. What makes a product natural and good At Tom's, it includes how we make it. Cruelty free: No animal testing or animal ingredients. I.P.S: We share every ingredient, it's purpose, and it's source at Our Tom's Of Maine website. Sustainable practices are a priority in every aspect of our business. No artificial colors, flavors, fragrance or preservatives. We strive to maximize recycled content and recyclability of our packaging. Propolis and myrrh leave your mouth naturally fresh! Propolis and myrrh are herbal resins we've found promote a naturally clean, healthy-mouth feeling. Propolis and Myrrh toothpaste fights with regular brushing, and we've added xylitol for great taste! Fluoride-free formula: Some people do not want fluoride in their toothpaste. We produce this toothpaste without fluoride because we respect our customer's diverse needs and interests. Uses: Helps prevent plaque buildup with regular brushing. BPA-free tube. TerraCycle®: Goodness = Less in landfills. Together with TerraCycle®, Tom's Maine® doing all we can to keep packages out of landfills and give them a new life. Recycle Tom's Of Maine and other package through the TerraCycle collection program. 100% Recycled paperboard™. Call 1-800-FOR-TOMS. Visit www.tomsofmaine.com. © Tom's of Maine, Inc.