Have peace of mind with Tide Free & Gentle Liquid Laundry Detergent that is gentle on sensitive skin and will keep your clothes brilliantly clean. Tide Free and Gentle, from Tide, the #1 brand used by dermatologists, is a powerful, hypoallergenic laundry detergent that is free of dyes and perfumes. It removes more residue from dirt, food and stains than the leading Free detergent* and, as part of the Tide Family, you can expect a dependable clean in every load. Tide Free & Gentle Liquid Laundry Detergent is Dermatologist Recommended, Free of Dyes and Perfumes, Hypoallergenic, and it's recognized by both the NEA & NPF**. *vs. leading national competitor Free detergent**based on partnership with NPF www.psoriasis.org/seal