100% whole grain. 50% less fat (50% less fat than regular Smartfood white cheddar cheese popcorn) (Regular Smartfood white cheddar cheese popcorn has 10 g of total fat per 1 oz. serving. Smartfood Delight Rosemary & Olive Oil Flavored Popcorn has 4.5 g of total fat per 1 oz serving). Guaranteed fresh until printed date. Questions or comments? 1-888-924-5654 weekdays 9:00am to 4:30pm central time. We've come up with a delightfully smart idea. We started with our mouthwatering Smartfood Popcorn, then created an ingeniously delicious variety - Smartfood Delight Popcorn! It has all the flavor you love, with 35 calories per cup and so much more. No artificial colors, flavors or preservatives. 100% whole grain. Delightful flavor. Visit us at smartfood.com and facebook.com/smartfood.