USDA Organic. Certified Organic by Oregon Tilth. Vegan. Gluten free. Non GMO Project verified. nongmoproject.org. Ready to eat in 90 seconds. The subtle flavor of organic South Indian Surekha rice is easiest to appreciate in this pure and simple form, with just a pinch of salt. Get ready to love Surekha (Pronounced sir-Ray-ka) rice! Organically grown in south india, it's nutritionally closer to brown rice than white rice because of the ancient technique of parboiling. The grains get boiled in their husks to lock in nutrients and fiber. we love its firm texture and faintly sweet taste and the way it complements any cusiine. - Maya Kaimal, Award-Winning cookbook author. Compelte the meal with our everyday dals and simmer sauces. mayakaimal.com. www.mayakaimal.com. Instagram. Facebook. Twitter. Discover more at mayakaimal.com.