Sweetened whole wheat & rice cereal with cinnamon. 12 vitamins & minerals. 0 grams trans fat. Made with whole grain. Guaranteed great taste! Zip-Pak resealable packaging. Wholesome and Nutritious: Cinnamon Toasters are made with wholesome rice and real cocoa, plus 10 essential vitamins and minerals. They're naturally cholesterol free and have 0 grams trans fat. Betcha can't taste the difference - We guarantee it! We set out to create a lower cost, great tasting cereal that competes with more expensive brands like Cinnamon Toast Crunch (Cinnamon Toast Crunch is a registered trademark of General Mills IP Holdings I, LLC, Minneapolis, MN.). We're sure your family will love Cinnamon Toasters, too. We guarantee it. Costs Less: Ounce for ounce, Malt-O-Meal cereals cost less than the competing box brands. We save by limiting packaging you advertising costs, and focusing on quality. We pass those savings on to you! More Value Online, Too: Visit www.maltomeal.com for information on contests, promotions and money-saving ideas. Find new recipes, ideas for a healthier lifestyle and more. Bookmark this address today! High value coupons available at www.maltomeal.com. From a Family-Owned Company: Malt-O-Meal has been family-owned for four generations. Breakfast cereal is all we make. This focus ensures that we meet your needs for quality and value every day. Malt-O-Meal means more. Taste Guarantee: We're sure your family will love our products! Visit our website at: www.maltomeal.com. Made in USA.