Hydration absorbs deep into the surface of wet skin and penetrates to the source of dryness when your pores are open after showering or bathing. With this lotion for dry itchy skin, there is no need to rinse or wait before toweling dry as normal. Unlike traditional lotions, you can apply this skin moisturizer straight in the shower. This in shower body lotion penetrates the skin’s surface, replenishing and helping to repair the moisture barrier. With Curel Hydrotherapy Wet Skin Moisturizer, you now have a reliable in shower lotion . Versatility in a bottle, this in shower body lotion is a shower lotion for women and for men. With Advanced Ceramide Complex, the unscented body lotion replenishes ceramides and helps skin retain moisture to help prevent dry skin from returning. Dermatologist tested, Kao USA Curel Hydra Therapy wet skin moisturizing lotion and body lotions were granted the National Eczema Association Seal of Acceptance.