Delicious baking from scratch is at your fingertips with Martha White Self Rising Flour with Hot Rize. This Martha White Flour is made from 100% wheat for a smooth texture and delicious taste. This flour is bleached and enriched to improve color and baking performance. Blended with leavening and salt, Martha White baking flour is ideal for making light-textured, flaky biscuits and pastries. You can also use white flour to whip up fluffy pancakes, muffins, waffles, coffee cakes and quick loaves. Perfect for baking cakes, tasty pastries for bake sales, or homemade goodies to make everyday special. This 5 lb bag of Martha White Self Rising Flour with Hot Rize has enough flour for all your baking needs. Making Family Traditions Easy for Over 100 Years.