NATURTINT HAIR COLOR, FIRE RED IS PLANT-BASED PERMANENT HAIR COLOR. THIS PRODUCT GIVES YOU INTENSE AND RADIANT COLOR WITHOUT ALL OF THE HARSH CHEMICALS WHILE MAINTAINING LONG-LASTING COLOR AND REVITALIZING YOUR HAIR. NATURTINT HAIR COLOR, FIRE RED DOES NOT CONTAIN AMMONIA OR RESORCINOL AND CONTAINS 5.28 FL. OZ. OF PRODUCT.