NATURTINT 8N WHEAT GERM BLONDE PERMANENT HAIR COLOR GIVES YOUR HAIR AN INTENSE, RADIANT COLOR, AND THE ADDED OLEIC ACID FROM OLIVES ENHANCES YOUR HAIR'S ELASTICITY. THE HAIR COLORANT ALSO CONTAINS MEADOWFOAM SEED OIL TO HELP REDUCE FRIZZ AND REPAIR SPLIT ENDS. AFTER COLORING YOUR HAIR, USE THE INCLUDED AFTERCARE TREATMENT (SHAMPOO, PROTECTIVE CONDITIONER AND LEAVE-IN CONDITIONER) IN THE 5.6 FL.OZ PACKAGE TO HELP REPAIR AND MOISTURIZE YOUR HAIR AND INCREASE THE LONGEVITY OF YOUR HAIR COLOR.