KISS MY FACE WHITENING ANTICAVITY FLUORIDE TOOTHPASTE IN COOL MINT GEL CONTAINS ANTIOXIDANTS DEFENDERS FOR FRESH BREATH AND A HEALTHY SMILE. THIS TRICLOSAN-FREE FORMULA HAS NATURAL PEPPERMINT OIL FOR A GREAT TASTE AND IS MADE WITHOUT ARTIFICIAL COLORS, FLAVORS AND SWEETENERS. BRUSH WITH KISS MY FACE TOOTHPASTE TWICE A DAY TO HELP REMOVE PLAQUE AND PREVENT TARTAR BUILD-UP. THIS TUBE CONTAINS 4.5 OZ. OF WHITENING TOOTHPASTE.