Barbara's® Vanilla Almond Morning Oat Crunch™ Cereal. Since 1971. 37g whole grains. 7g protein. 4g fiber. {Benefits per serving}. Whole grain, 37g or more per serving. Eat 48g or more of whole grains daily. wholegrainscouncil.org. Non GMO project. Verified. nongmoproject.org. Warning - you might not be hungry until lunch! Wake up your morning! Barbara's morning oat crunch is simply delicious, and each hearty bowl is packed with the whole grains, protein, and fiber that your body needs. The wholesome crunch will keep you satisfied, so that you can enjoy the day ahead! Diets low in saturated fat and cholesterol that include 3 grams of soluble fiber per day from whole grain oat foods, like Morning Oat Crunch cereal, may reduce the risk of heart disease. One serving of Morning Oat Crunch cereal provides 1 gram of soluble fiber from oats. Our story: A pioneer in the natural foods movement, Barbara's was founded in 1971 by a 17-year-old girl who was passionate about creating great-tasting food from simple, wholesome ingredients. At Barbara's, we believe that life is delicious - and is worth taking a bite out of every day! Check out our other flavors! Barbara's, Morning Oat Crunch, original. Barbara's, Morning Oat Crunch, cinnamon. Barbara's, Morning Oat Crunch, mini blueberry burst. For more information, go to www.barbaras.com. Barbara's earth. While saving one little tree may not seem to be a big deal, Barbara's knows it's the little things in life that can add up to a bigger impact. We use earth-friendly inks and 100% recycled materials for our cartons. Please visit www.barbaras.com/green for more information. Certified 100% Recycled Paperboard®. FSC. www.fsc.org. Recycled. Packaging made from recycled material. Rainforest Alliance Certified™. FSC® is not responsible for the savings calculations by using this paper. This carton is made from 100% recycled cardboard. Minimum 35% post consumer content. If possible, please recycle again. Consult with your local recycling agency to ensure this material is recyclable in your community. This product is sold by weight not volume. Some settling of contents may have occurred during shipping and handling. Visit us online at www.barbaras.com. ©2014 The Weetabix Company, Inc®.