No trans fats. Great for French toast & dip bowls! Est. 1950. Hilo, Hawaii. No high fructose corn syrup. No artificial dyes. Our story. Back in the 1950 s In Hilo, Hawaii, a man named Robert R. Taira had a passion for baking. He worked tirelessly to create a bread that was soft, sweet and irresistible. After years of making his bread in Hawaii, Robert decided to expand to the mainland. Today, the Taira family continues his legacy of creating irresistible products made with Aloha Spirit and enjoyed by millions. Mahalo, The Taira Family. www.kingshawaiian.com. SmartLabel. Go to kinghawaiian.com/recipes or check us out on Facebook and Pinterest. Visit us online at: www.kingshawaiian.com. If you have any questions or comments, please email us at: khcares(at)kingshawaiian.com. Consumer Care: (877) My-KHCares(877) 695-4227. Product of USA.