24K white. SLS, paraben & flouride-free. Share what makes you smile. We belive that smiles are meant to be shared. Our products are designed to help you fine that naturally bold and brilliant smile that has always been there - right beneath the surface. Instagram: (at)activewow. Facebook: (at)activewow. As seen on social media. Smiles are free, but your results are priceless. Share your for exclusive gifts & giveaways: activewow.com/share. Not tested on animals. Please recycle. Made in USA.