Misc: Natural. Baking soda. Improved taste! Since 1970. ADA Accepted: American Dental Association. Fights cavities. Fresh Breath. What makes a product good? At Tom's, it includes how we make it. Cruelty free. No animal testing or animal ingredients. We share every ingredient, it purpose, and its source at www.tomsofmaine.com. Sustainable practices are a priority in every aspect of our business. No artificial colors, flavors, fragrance, or preservatives. We strive to maximize recycled content and recyclability of our packaging. 5% (12 days) of employee time to volunteering. 10% of profits to human and environmental goodness. At Toms, weve always believed you can go natural without compromising on taste. Based on your feed back, weve made this toothpaste taste mintier and sweeter, without losing the baking soda taste you love. Enjoy! Find us on: Facebook; Twitter; YouTube. The ADA Council on Scientific Affairs Acceptance of Toms of Maine Natural Cavity Protection Fluoride Toothpaste is based on its finding that the product is effective in helping to prevent and reduce tooth decay, when used as directed. Terracycle: Goodness = Less in landfills. Recycle Toms of Maine and other packaging through the terracycle collection program and earn rewards for your favorite nonprofit of school. Visit www.tomsofmaine.com/terracycle to learn how. Printed with soy ink. 100% recycled paperboard. Made in USA.