Fluoride-free. Since 1970. Natural. Fresh breath. Helps fight tartar. No artificial dyes or sweeteners. What makes a product natural and good? At Tom's, it includes how we make it. Cruelty Free: No animal testing or animal ingredients. I.P.S: We share every ingredient its purpose, and its source at www.tomsofmaine.com. Sustainable practices are a priority in every aspect of our business. No artificial colors, flavors, fragrance, or preservatives. We strive to maximize recycled content and recyclability of our packaging. 5% (12 days) of employee time to volunteering 10% of the profits to human and environmental goodness. Embrace the power of mother nature! At Tom's of Maine, that means authentic and effective naturally sourced ingredients. We use zinc citrate sourced from zinc - a naturally occurring mineral - and xylitol, a natural ingredient derived from birch trees or corn. Plus, natural flavoring for a taste that will make you look forward to brushing! Learn more about our stewardship model and what natural means for Tom's of Maine ingredients and their processing at: www.tomsofmaine.com. 1-800-For-Toms (1-800-367-8667). Fluoride-free formula: Some people do not want fluoride in their toothpaste. We produce this toothpaste without fluoride because we respect our customers' diverse needs and interests. TerraCycle. Goodness = Less in landfills. www.tomsofmain.com/terracycle. 100% recycled paperboard. Printed with soy. BPA-free tube. Made in USA.