72 Loads (Contains 72 loads as measured to line 2 on cap). With a touch of Downy. More effective - use less (As compared to non-concentrated Tide with a touch of Downy on stain removal). Ultra Tide with a touch of Downy offers Tide cleaning with a touch of Downy softness and freshness. 2X Concentrated so you can use 1/2 as much. Contains no phosphate. Made in U.S.A.