THE NATURAL DENTIST BERRY BLAST FLUORIDE GEL TOOTHPASTE IS PROVEN CAVITY-FIGHTER FOR KIDS THAT'S FREE OF SODIUM LAURYL SULFATE. OUR TOOTHPASTE CLEANS TEETH AND GUMS AND REMOVES TARTAR WITHOUT ARTIFICIAL SWEETENERS, FLAVORS OR COLORS. EACH 5 OZ. TUBE OF FLUORIDE GEL TOOTHPASTE IS VEGAN AND CRUELTY-FREE.