Activated charcoal with fresh mint + coconut oil. No artificial flavors. Vegan. Naturally friendly. Noticeably whiter teeth. Removes plaque. Freshens breath. Tastes awesome. No peroxide. No artificial sweeteners. No dyes. No SLS/sulfates. No brainer. What's up with charcoal? Black paste might look weird but it works brilliantly. Activated charcoal (made from sustainable bamboo) is nature's way to epically whiten teeth and freshen your breath like nobody's business. For maximum friendliness, use every time you brush. Please spit responsibly, and clean the sink after each use. (hashtag)brushhappy. Black paste works brilliantly. No preservatives. No parabens. No fluoride. Let's be friends. www.helloproducts.com Learn more and smile more at helloproducts.com. Our tubes are bpa-free + contain no phthalates. Bonus. Never tested on animals. Leaping bunny certified. 100% recyclable paperboard + printed with soy inks. Globally sourced ingredients + made in the USA. Rock on.