Betty Crocker Red Bakery Icing. Smooth consistency. Perfect for writing and borders. Delicious buttercream flavor. Use with Betty Crocker decorating tips. Tested & approved. Betty Crocker Kitchens. For ideas visit... sprinkles n grins. 1-877-726-8793. www.sprinklesandgrins.com. 2011 General Mills. Betty Crocker and design are trademarks of General Mills, used under license.