You love a casual hair style that says you aren't trying too hard. But you feel like you’re walking around with a fragile glass vase on your head. So you need something that’s controllable. Touchable. Something that can take a gentle knock without crumbling into a disheveled mess. Axe Cooling Style Cream, the men's hair cream that gives you a casual style that says you woke up that way. No need to shy away from anything that might break the glass. Just craft your own natural look in the morning and go about your day with structured, touchable hair. Men Hair Styling’s easy. Whether your hair’s damp or dry, take a fingertip’s worth of Axe hair styling for men Cooling Style Cream and mix it up evenly between your fingers. Rake through your hair and finish it off by sweeping your hair into that causally natural style. Use as part of an Axe hair care regimen, along with Axe shampoo and conditioners designed specifically for men. Whether it be Apollo Shampoo and Conditioner or Total Fresh 3 in 1 Shampoo Conditioner and Bodywash, Axe has the perfect products for any guys grooming routine. Instantly boost your hair for a natural look with some style and a cooling feel.