48 loads (Contains 48 loads as measured to line 2 on cap). My Tide. New! Helps remove 99% of everyday stains! Cleans. Freshens. Whitens. Brightens. Plus more stain-fighting power (vs Base Tide). Use as detergent or directly on stains for an added boost. Bottle made from 25% or more post-consumer recycled plastic. Contains no phosphate. Questions? 1-800-879-8433. visit www.tide.com. www.tide.ca.